The means it’s official.

Australian government websites always use a domain. Before sharing sensitive information online, make sure you’re on a site by inspecting your browser’s address (or 'location') bar.

This site is secure.

The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

Content Strategy Guide

A content strategy sets the foundation for the creation, structure and governance of content. You should apply a content strategy when building new services or redesigning content, or for big changes such as machinery-of-government updates.

Clean up

After analysing your content, it will become clear that some content and websites are no longer required.

Create user-centred content

Now you’ve implemented your content strategy, make sure you set up processes to maintain and continually improve it.


Join the content community

Content Design in Australian Government is a community of practice for people working in government content including content editing, content design, content strategy, communications, marketing, publishing, user experience, accessibility and more.

The group shares experiences, ideas and learnings so that we can all help to build better public services for Australians. It is open to anyone working in government who can provide a government email.

To become a part of this group please email