Define user content needs
Get to know your users and create artefacts that help you action what you’ve learned.
Why define user content needs
The better you understand your users, the more likely you will build a channel or service that works for them.
Spend time to understand what users want and need to inform the creation and structure of your content.
How to define user content needs
- Understand users and their needsKnowing your users and their needs is the starting point for any product or service.
- User researchHow to plan for research, adapt your methods, recruit and interview, and analyse what you learn.
- Create actionable artefactsUse the right documents to build your understanding of the user and communicate what you know.