Digital Guides
Identify business needs
Understand what your agency's business objectives are so you can align your content strategy.
Why align with business needs
The key to creating a successful content strategy is to align to your agency. All agencies have a corporate plan that should include a vision, mission and goals. Aim for your content strategy to achieve these.
How to identify your business needs
Content strategy output
What you'll get
- An agreed understanding of business objectives
What to do
Add to Part 2: Business goals, in the Content Strategy Template
← Do before: Start a content strategy
Where to begin phase
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