Set goals and measure success
Set goals and objectives to measure the success of your content strategy.
Why use goals and success measures
A content strategy aims to deliver improved content to businesses and people. It is important to set goals and measure the output of your strategy so it can continue to improve.
Learn to set goals, measure and report
Learn how to set goals, objectives, KPIs and measure content success.
- Set goals, objectives and KPIsSelect the right goals and objectives to measure success. Then use the right metrics and key performance indicators to track progress.
- Measure successUse online platforms and software to measure your content with metrics.
- Report findingsDocument your findings, visualise your data, track your performance and build it into a report. Then communicate it to the right people.