Start a content strategy
To start a content strategy you will need to involve senior executives, and persuade them to give you the go-ahead.
Why a content strategy
Your content strategy should govern all content created by your agency.
- define a process and a structure for content that meets your user needs
- align your people and processes to the agency goals
- enable you to manage content in an efficient and cost-effective manner
- help you maintain, improve and remove content